Pur-Ease™ Technology: Cleaner, Healthier Carpet for Your Home
Pur-Ease™ Technology is designed to actively improve your home’s environment by helping reduce allergens at the source. Built directly into select carpet fibers, this innovative solution works continuously—breaking down common allergens and supporting a fresher, cleaner living space for you and your family.
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Easy Care for Fresher Air™
Proven Allergen Reduction
Third-party testing shows that Pur-Ease™ technology reduces the presence of pollen, pet dander, and dust mite irritants by over 80% within just two weeks.*
Natural Probiotic Solution**
Pur-Ease is a natural solution that uses probiotic technology, like that found in yogurt and dietary supplements, providing an effective solution for your home, family, and pets.
Maintains Fresh Air
Pending Asthma & Allergy Friendly certification for indoor air quality, Pur-Ease technology remains effective over time,† lasting through deep cleanings, helping keep allergens from reentering the air.
*With normal carpet maintenance cleaning and vacuuming.
**Uses naturally derived, non-GMO probiotic technology tested for skin compatibility. Refers to intended use and composition; individual reactions may vary.
†Proven effective after seven hot water extractions — equivalent to approximately 10 years of typical cleaning and use.
How it
Works
Pur-East™ Allergen Control is a built-in carpet technology that helps reduce allergens in your home. Probiotics are embedded into the carpet fibers during manufacturing and activate through everyday foot traffic. As allergens settle into the carpet, these probiotics are released, multiply, and naturally break them down—helping create a cleaner, healthier living space.
PROBIOTICS ARE ENCAPSULATED AND EMBEDDED IN THE CARPET DURING MANUFACTURING
AS ALLERGENS ARE INTRODUCED INTO THE HOME THEY ARE TRANSFERRED TO THE CARPET
THE CAPSULES BREAK OPEN TO ACTIVATE THE PROBIOTICS INSIDE
THE PROBIOTICS MULTIPLY AND CONSUME THE ALLERGENS
As allergens settle into the carpet, these probiotics are released, multiply, and naturally break them down—helping create a cleaner, healthier living space without any extra effort.
Pur-Ease™ technology
reduce the presence of common
house hold allergens by over
80%
Third-Party tested and pending certification‡
Pur-Ease™ Technology
Pur-Ease™ technology is exclusively available on SmartStrand® and SmartStrand Silk® Color Wall styles, with full certification details and product specifications available.
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